VCU Medical Center
CHALLENGE: Other than being known for research and technology, VCU Medical Center lacked a clearly defined brand identity.
SOLUTION: An integrated campaign using individual patients' life-changing dates presented key patient benefits with a softer, more humanized approach.
ITT Night Vision
CHALLENGE: Market top night vision
goggles to skeptical (and often underfunded) police officers and homeland security
agents.
SOLUTION: Give them proof. Technical
specs, case studies, photos and video testimonials made shopping for new technology
less gamble and more guarantee. ITT is now the most trusted name in night vision
for the target audience.
http://ittnightvision.com/thedifference
http://ittnightvision.com/aroundtheclock
Loma Linda University
Medical Center
CHALLENGE: Hone the LLUMC brand
to reflect the internal mission, as well as the external consumer drivers of expertise,
technical prowess, caring and compassion.
SOLUTION: A simplified and sophisticated
graphic layout. A complement of inspirational photography. And a new tagline to
bring it home: "Many Strengths. One Mission."
Zest Fest
CHALLENGE: Transform a moderately
successful local fundraiser into a high-dollar, must-attend, fill-the-coffers, can't-wait-til-next-year's,
signature event.
SOLUTION: Introduced the annual
Zest Fest, a black-tie feast pairing Virginia's finest chefs and premier
wineries for a night of stellar eat-drink-and-be-merry fundraising frolic.
VCU Occupied Poster
CHALLENGE: Make the embarrassing
not so embarrassing: promote VCU's Urogynecology Clinic for women's incontinence
solutions.
SOLUTION: Used a back door - or
rather, a bathroom door - to represent the frequent trips so common to incontinence,
and urged women to contact the clinic for information and appointments.
Washington Hospital Center
Night Flight TV spot
CHALLENGE: Fend off encroaching
competition and safeguard Washington Hospital Center's standing as the region's
leader in cardiac catheterization.
SOLUTION: A dramatic TV spot
with tight visuals and taut music called attention to the area's only 24/7 onsite cardiac cath team.
Because seconds can mean the difference between life and death.
Downtown Roanoke Inc.
CHALLENGE: Raise money and awareness
to relocate and restore a local Roanoke icon — the H&C Coffee sign.
SOLUTION: An invigorating blend
of efforts, including a dedicated campaign logo, posters, billboards and print advertising,
perked up community participation.
Virginia Tech
CHALLENGE: Help transition Virginia
Tech dialogue from tragedy to triumph, increasing awareness of the positive ways
Tech research impacts lives.
SOLUTION: A print and TV campaign
warmed up the school's high-tech image. Then, a combination of traditional, new
media, public relations and grass-roots efforts explored Tech's leadership in research
and beyond.
http://thisisthefuture.com
Rex-UNC Healthcare
CHALLENGE: Increase Rex-UNC's cancer
program market share and broaden its awareness beyond "positive and competent."
SOLUTION: Tell it like it is —
developed messages with the capabilities the UNC relationship provides and the reassurance
cancer patients want. We can take care of you AND your quality of life.
New VaConnects
CHALLENGE: Encourage young professionals
— not normally the most politically active — to get involved in a new
regional development group.
SOLUTION: A poster series proved
the fight for change can be fought with a beer in one hand. Fundraiser attendance
broke records. And the posters? Highly coveted souvenirs.
RiverBend
CHALLENGE: Steal attention away
from rising gas prices to promote a music festival with a limited budget.
SOLUTION: Use rising gas prices
(and an admittedly diverse and talented musical lineup) to help attract hundreds
of thousands to a 10-day waterfront music festival.
Patcraft Commercial Carpet
CHALLENGE: Inspire some serious
interest in green floor-covering options, giving the client's sales force a proverbial
hall pass.
SOLUTION: Tell a story. And use
visual aids. This highly engaging hands-on kit gave sales reps the perfect invite
for "lunch and learn" client presentations. Who doesn't like to play with toys?
The Season's Harvest Market
CHALLENGE: Launch a new brand and
grocery concept into a fringe market, developing a template for future growth. And
make it memorable.
SOLUTION: Wonderful word-play and
vivid visuals drove this new fresh food market brand to outperform initial projections,
and spurred on a second generation of messages.
Aquafil USA
CHALLENGE: Make a big impact in
a little space - attract consumers to a trade show exhibit with a small footprint.
SOLUTION: Thinking outside the box
is a breeze…once you understand there isn’t one. Bright strands of actual fiber
were woven into trade show success for this Italian fiber manufacturer.
FD Group
CHALLENGE: Galvanize an Atlanta-based
firm that combines architectural design with construction planning and management.
SOLUTION: Forged a new brand with
a foundation of unique positioning, highlighting the advantages to FD's approach
and reinforcing their strategic innovation with a graphically modern design.
Logos
WHC Night Flight/Cardiac Cath TV spot
CHALLENGE: Maintain WHC's lead in
cardiac services, while fending off the competition's aggressive marketing efforts.
SOLUTION: A fast-paced TV spot with
tight night shots and taut music showed the priority cardiac care given to every
patient at any hour by the area's only 24/7 cardiac cath team. Why trust your heart
to anyone else?
Lectrus
CHALLENGE: Help Metal Systems re-position to forge into new markets.
SOLUTION: Development of a new name, Lectrus, and marketing position along with Internet presence, sales collateral and advertising campaign positioned Lectrus as a new company while maintaining solid relations with existing client base.
http://www.lectrus.com
MWO case study
CHALLENGE: Provide tools for an array of marketing directors to use to raise awareness of and participation in a statewide arts initiative.
SOLUTION: Develop a series of print ads which can be downloaded from the MWO website that can be used in multiple sizes and formats such as posters, postcards or as flyers to help increase awareness of this one of a kind celebration.
http://www.vamindswideopen.com
Behind the Collar case study
CHALLENGE: Bring the priest recruitment process into a social media space to capture their target audience more effectively.
SOLUTION: After extensive research, we created a social and print media campaign that included online interviews and interactive display pieces which helped increase accessibility of the Office of Vocations for the Richmond diocese.
http://behindthecollar.com
Carilion Clinic
CHALLENGE: To change the conversation away from health care costs to a sense of pride for having very high level medical facilities and physicians that are heavily relied upon in southwest Virginia.
SOLUTION: Research conducted showed that local people in familiar locations in the region were the key to communicating a message of "trust" for the healthcare system. The "I Count On Carilion" theme was integrated throughout the system from buttons to banners and billboards to heavy television rotation.
http://www.countoncarilion.org